Imagine a world where real hardwood products, like furniture and flooring, fight climate change. This is not science fiction, but the little-known power of real hardwood. We want to make the unknown truths about hardwood’s positive impact on climate change known. That’s why we’re looking for other businesses to partner with and spread the word. We want to send email campaigns, share a behind-the-scenes look at our manufacturing facilities, and tell the true lumber story to your online communities and ours. Send us an email at marketing@gutchess.com if you want to collaborate and we will loop you in with our marketing team to discuss ideas and possible next steps.
In the meantime, check out some of the free promotional materials our team made that you can use to educate consumers and promote hardwood products on your own social media. 🙌
The lumber industry has never had a large digital presence, so to generate awareness and interest, Gutchess Lumber decided to launch a public lumber education campaign that focuses on one wood-related topic monthly. See our calendar of monthly lumber topics and links to download one year of free pre-made social media posts and press releases below. Gutchess Lumber is rallying all businesses to use and share the pre-made materials on their own social media channels and with their local news outlets to promote real wood products with the goal of growing the industry together. Please use the hashtag #LumberEducation on each post that uses this content so we can measure the industry and this campaign’s digital footprint.
Our agency team has prepared customizable promotional materials that organizations and businesses can download and use to spread awareness of these topics in their local area and to their online communities. The template materials include press releases and social media posts.
Click on each photo below to download.
Learn about three of the leading lumber trends in 2024 👇
1. Continued interest in lumber sourced from sustainable sourced
2. Growing demand for woods with unique finishes (think pops of color or light wash)
3. Organic shapes and curves are in this 2024 – be on the look out for this interior design trend in tables and doorways
#LumberEducation #InteriorDesignTrends2024 #DesignTrends2024 #SustainableWood #ForestProducts
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
According to our friends at @thinkwood demand for wood products encourages forest owners to keep their lands as forests and invest in practices to keep trees healthy – instead of clearing them for other uses like agriculture or development. 🌳
Data shows that global regions with the highest levels of industrial timber harvest and forest product output are also regions with the lowest rates of deforestation.
Active forest management, or forest thinning, mitigates wildfires, can cut carbon emissions, replenishes area waterways, and expands wildlife habitat while creating jobs in rural areas.
#LumberEducation #Forestry #ActiveForestManagement #ForestManagement #ForestProducts
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
Lumber is a natural climate solution… here’s how 👇
When hardwood forests are managed sustainably and harvested responsibly, trees naturally regenerate, ensuring a continuous cycle of carbon capture and storage.
Trees, the source of lumber, act as natural carbon sinks, absorbing carbon dioxide from the atmosphere and storing it in their biomass. The carbon remains locked within the lumber used for buildings, furniture, and other lumber products. This effectively removes it from the atmosphere, mitigating the greenhouse effect.
#LumberEducation #ClimateChange #GreenhouseEffect #ForestProducts #Hardwood
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
Celebrate Earth Day all month long! 🌍
Fun Earth fact: more than 1/3 of America is forested. This percentage has remained stable since the early 1900s, according to the USDA Forest Service.
#LumberEducation #EarthDay #EarthMonth #CelebrateEarth #HappyEarthDay
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
Wood is the best choice for building as it is a natural climate solution. Here’s how wood is good (and green):
✅ It removes carbon from the atmosphere and stores it
✅ Wood from responsible sources promotes natural forest regeneration and biodiversity conservation
✅ Real wood products can be reused, repurposed, or recycled creating a circular economy that allows carbon to be stored indefinitely
#Lumber Education #WoodisGood #WoodProducts #UseMoreWood #CarbonStorage
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
Sometimes it is hard to understand how wood products like tables and chairs store wood, so we made this handy visual to break it down.
🌳 CO2 is absorbed from the atmosphere by trees in forests through photosynthesis and stored in tree’s biomass
🌳 Companies like Gutchess Lumber have a forestry team that responsibly harvests mature trees to allow them to regenerate naturally
🌳 Logs that are harvested are manufactured into hardwood boards that go into making products like tables and chairs
Carbon is stored in wood products, so if you want to reduce your impact on the environment we encourage you to buy real wood products!
#LumberEducation #BuyWood #WoodenProducts #CarbonStorage #CarbonSequestration
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
Ever been to a basketball game? Bowled? 🏀🎳
Hardwood courts and lanes have been the backdrop for some of the world’s most popular sports.
#LumberEducation #Hardwood #Lumber #WoodinSports #Wood
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on the photo below to download.
Welcome to Biophilia 101, class is now in session. 🤓
Biophilic design has a positive impact on the environment and on people. According to the International Journal of Architectural Research, biophilic design has benefits that range from stress reduction to enhanced moods and improved cognitive function.
We call using wood in biophilic design a no brainer.
#LumberEducation #Biophilia #BiophilicDesign #InteriorDesign #BiophilicDesignIdeas
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
Might be a bold statement, but we wouldn’t be where we are today without wood! 🪵
Wood has played a crucial role in economic and industrial development, construction and architecture, and furniture and craftsmanship.
#LumberEducation #HardwoodLumber #LumberHistory #HistoryofWood #Wood
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
It’s Manufacturing Month and we’re celebrating by shedding light on the manufacturing process of hardwood products! Swipe to see how a tree starts as a log to assembly into products like tables to distribution to your favorite home goods stores like West Elm. 🛒
#LumberEducation #ManufacturingMonth #ManufacturingProcess #Manufacturer #LumberManufacturing
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
People interact with wood products on a daily basis, but how many think about it? 🧐
Common wood products include hardwood flooring, doors, and furniture.
Next time you interact with a wood product in your house or office, remember that if it is made with real wood it is storing carbon – how cool! 😎
#LumberEducation #WoodProducts #ForestProducts #Hardwood #CarbonStorage
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
Click on each photo below to download.
The best gift you can give this year is a gift made out of real wood! Not only is it good for the environment, hardwood products like toys and cutting boards are durable, natural, and non-toxic. 🧸
#LumberEducation #WoodenGift #WoodGifts #GiftWood #HandmadeGift
Click here to download the Lumber Trends press release.
PRO TIP: Update the Word document with your company’s name and information before sending to radio stations and media outlets.
To participate in the public education campaign, all you need to do is download the social media posts, press releases or both. Specific instructions for each below:
Pro tip: We recommend posting to Facebook, Instagram, Pinterest, TikTok (yes, photos can be posted on TikTok), X (formerly Twitter), and LinkedIn.
PRO TIP: If you have questions about how to use these materials or if you have any issues, please get in touch with Gutchess’ marketing agency team, BEGOOD Agency, at mikayla@begoodagency.com.
Headquarters
890 McLean Road
Cortland, NY 13045
Phone: 607-753-1081
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